The B is a baguette
Six scores down its length, like the ones we cut into every loaf before it goes in the oven.
Our name
Spelled in bread and buttercream
The e is a cupcake
A swirl of buttercream on a pleated paper case. Look again: it’s also our mascot’s head.
The rest is drawn by hand
Ears of wheat, pretzels, croissants and slices of toast, drawn with one pen. They’re printed on every bag and on the stickers that close it.
Meet the baker
Our mascot has a cupcake for a head and is always out of breath from running bags to the counter. You’ll find them waving from every sleeve.
